Right after SHOT Show 2020 Beyond Clothing exhibited at Outdoor Retailer Snow Show 2020 in Denver.
On display were some products intended to launch in Spring 2020 season as well as some that will be available in fall.
As always the main concept behind Beyond is not to look at the single piece of clothing by itself but to the entire clothing system, a much needed point of view in this industry. A very strong theme is also sustainability, which is becoming a very key topic in the outdoor industry, considering how the customer basis is tied with nature and how it is unaware of the environmental footprint that equipment manufacturing has.
The DNA of Beyond lays in the education on how to use the system to achieve maximum efficiency and effectiveness. This mindset transpires through many of the new products that they are presenting, designed to used for multiple applications.
While many companies focus on providing tailored solutions for their specific customer base (usually with few applications in mind), Beyond is catering to a much wider crowd by focusing on the only aspect that different end-users have in common: protection from the environment.
This really requires some reflection on what is actually at the core of what we are trying to do. To be able to experience a much broader spectrum of the outdoors a single $500 jacket is insufficient and, at the same time, not everyone is able to drop $2000 for an adequate system.
This is where the choice of a direct to consumer model of a system-based company is the true enabler for those that need clothing for what it intended for: a tool to protect from the elements.
Understanding whether a company operates around a system approach or a single-garment approach is not an easy task for the average consumer; often times there are subtle characteristics that differentiate the two models. It is quite easy to be attracted by the bells and whistles of a garment only to find out that by itself it is not going to help in the adventure. While, in the meantime, having blown half of the budget that was intended for the whole system.
Respecting the environment is an extremely common trend in the clothing/sporting industry. Unfortunately it is one of the most hypocritical out there.
Polymerization, treatments applied to threads and fabrics, using excessive DWR on low-quality materials and “fashion” mindset (product quickly becoming “old”) are just some of the reasons why the outdoor clothing industry is extremely polluting.
Maybe a system-based approach to clothing could help?
- Whenever something is worn-out you only need to update/fix/upgrade that single piece.
- A more modular system is more versatile and doesn’t require many climate-specific items.
- Most of the garments can be used all year (Skiing, hiking, emergency…).
It’s a sensitive topic but it’s necessary.
Both at SHOT and at OR Snow Show there was a big focus sensitizing people about protecting not only the endangered species but also the wilderness and backcountry.
New Products Coming in Fall 2020
K1 – TODRA SHORT SLEEVE CREW
The K1 – Todra Short Sleeve Crew features a blended knit jersey fabric with a sanded finish ensures a soft, velvety feel for all-day comfort. Dri-release® technology manages sweat build-up from exercise, hot days and more, and the fitted, athletic construction makes it an ideal choice for a morning run, workout, and casual wear alike.
K3 – DASCHE JACKET
The K3 – Dasche Jacket is a packable, water- and wind-resistant shell. Mapped PrimaLoft® Gold LuxeTM insulation combines the targeted warmth of a vest with the coverage of a jacket, and tightly woven quilt lines ensure full insulation loft and no
popped stitches. The unique stow-hood design eliminates the bulk of roll-up storage or the hassle of tracking a detachable hood.
A self-stowing pocket allows fast, compact storage in a pack or bag.
K3 – CLUTCH FIELD LINER
The K3 – Clutch Field Liner is a robust layer of warmth underneath your weather protection or as a zip-up jacket to keep warmth in mild conditions. 80g Primaloft Gold® Luxe Insulation crafted from 100% post-consumer recycled materials combines with a classic quilted design, providing ample heat through eco-friendly means.
20-denier construction with 4-way stretch and a durable water-repellent (DWR) finish offers lasting durability, easy mobility, and protection from light rain.
K3 – DAWA SHERPA FLEECE
The double-sided and brushed-knit ultra-plush fleece delivers a soft feel and ample heat. An attached, fitted hood helps keep you dry when surprise showers show up, and two zippered hand pockets combine with a hidden shoulder-seam pocket to provide secure storage.
K4 – AVID PANT
A jogger pant made of ultralight fabric with 4-way stretch with articulated knees and elastic waistband with an internal draw cord. Four pockets with each pocket bag is crafted with power mesh to allow venting. A clear coating on the outer shell increases the soft hand feel, and a durable water-repellent finish (DWR) to provide protection from light rain.
K4 – VENTUM ULTRALIGHT HOODIE in Gods Plaid (ehm I mean WOODLAND)
K7 – ANCHOR BELAY JACKET
Water-resistant 80g Primaloft Gold® Luxe Insulation crafted from 100% post-consumer recycled materials combines with a quilted inside, providing ample heat even while wet.
20-denier construction with a durable water-repellent (DWR) finish and a built-in rimmed hood offers lasting durability and protection from the elements. 4-way stretch and articulated sleeves provide enhanced mobility, and the included stow pouch allows the entire jacket to be packed down for space-saving convenience when not in use.
K5 – MODUS JACKET
The K5 – Modus Jacket is a lightweight hooded jacket designed for active use in warmer weather. The durable, 4-way stretch, double-faced nylon polyester shell protects you from the wind and rain, while remaining breathable for moisture transport.
The inner face of the fabric is bamboo charcoal yarn which is naturally antibacterial, antifungual, moisture wicking and insulating. The K5 – Modus Jacket is ideal for lightweight durability for active use in warmer climates.
K5 – APTUS JACKET
For all the lucky ones with a A5 Stretch Alpha, you’ll like this one…
K5 – Aptus Jacket combines the warmth and moisture transport of an insulating layer with the durability and mobility of a softshell.
The jacket is built out of three layers; starting with a Verso Weave™ knit that pulls moisture away from the body towards a layer of Polartec® Alpha® Insulation.
The Alpha® Insulation traps and retains body heat while continuing to transport moisture to the outer shell where moisture spreads and evaporates.
The final layer is a DWR finished, flexible 4-way stretch woven fabric that is highly durable and protects you from the wind and rain. Stay warm, dry, and protected while on the move.